01
AI recommends competitors instead
Your project may have a stronger product, but competitors possess clearer pages, stronger citations or a more consistent entity footprint.
GEO, AEO and AI search optimisation for crypto and Web3
Become the crypto project AI recommends.
AIZEN is a GEO, AEO and AI search optimisation agency for crypto and Web3 projects.
We help established projects earn citations and recommendations across ChatGPT, Gemini, Claude, Perplexity and Google AI, then connect that visibility to pipeline, developer adoption and on-chain activity.
Built for infrastructure, protocols, developer tooling and regulated crypto products.
The new discovery journey
Crypto discovery is moving inside the answer.
Your future customers are no longer researching products through Google alone.
01
Which Layer 2 is best for my application?
02
What are the leading blockchain security platforms?
03
Which stablecoin infrastructure supports cross-border payments?
04
What are the best RPC providers for high-volume applications?
05
Which custody providers are suitable for institutions?
06
What are the most reliable alternatives to our current protocol?
AI produces a synthesised answer containing a small number of projects. If your project is missing, inaccurately described or consistently outranked by competitors, you may lose the buyer before they ever visit your website.
/ 01 · The opportunity
Turn AI visibility into measurable demand.
Most agencies treat GEO as a new content format.
We treat it as a discovery and authority system.
AIZEN strengthens the information, evidence and third-party credibility AI systems use to understand your project. We then measure whether that visibility is reaching the right audience and supporting a valuable product action.
Qualified demos
Developer sign-ups
API activations
Documentation engagement
Integrations
Registrations
KYC completions
Funded accounts
Wallet connections
Deposits or protocol usage
A citation is useful. A citation that influences the right buyer is valuable.
/ 02 · Why this matters
Crypto projects have an AI visibility problem.
02
Your product is misunderstood
Models can confuse the project with its protocol, token, foundation or ecosystem. They may also repeat outdated information about features, fees and security.
03
Your authority is fragmented
Critical evidence is distributed across your website, documentation, GitHub, audit reports, blockchain explorers, partner pages and media coverage.
04
Marketing attention does not compound
PR, KOL and community campaigns can create meaningful attention, but the effect often fades once the campaign ends.
05
Your team can see mentions, but not causes
AI monitoring tools show where your project appears. They rarely explain which sources are shaping the answer or what your team should change next.
06
Visibility is disconnected from growth
A rising mention score means little unless it contributes to pipeline, adoption, funded users or another measurable commercial event.
/ 03 · What we build
The Crypto AI Discovery System
We make your project easier for AI systems to understand, verify, cite and recommend.
01
Commercial Prompt Map
We identify the questions prospects ask while discovering, comparing and verifying products in your category. We separate informational prompts from commercially meaningful prompts, so the strategy prioritises questions capable of influencing adoption.
QuestionsCompetitorsIntent
02
Entity and Trust Foundation
We establish a consistent explanation of who you are, what you offer and why the market should trust you.
- Product and project relationships
- Founders and leadership
- Protocol and token relationships
- Integrations and ecosystem partners
- Security audits
- Licences and regulatory status
- On-chain evidence
- Technical documentation
- Structured data
- External profiles
EntitiesEvidenceTrust
03
Decision-Grade Content
We create and improve the pages buyers need when evaluating your category.
- Product and category pages
- Technical use cases
- Integration pages
- Comparisons and alternatives
- Security and architecture pages
- Developer guides
- Fees and pricing information
- Market-specific content
- Research and original data
The objective is not to publish more content. It is to become the clearest and most defensible answer.
ContentDocumentationExpertise
04
Citation Authority
AI systems rarely rely on a project's website alone. We identify the external sources influencing answers in your category, then strengthen your presence across credible publications, partner websites, technical resources and industry databases. Digital PR is used selectively to build corroborating authority, not to manufacture a vanity number of placements.
CitationsDigital PRAuthority
05
Measurement and Iteration
We repeatedly test a controlled set of high-value questions across leading AI platforms.
- Where your project appears
- How visibility compares with competitors
- Which sources are being cited
- Whether answers are accurate
- What changed
- What likely influenced the change
- Which commercial signals moved
- What we will test next
VisibilityAttributionGrowth
/ 04 · The durable layer
Build beneath the campaign spike.
GEO does not replace PR, KOLs, community or paid acquisition. It creates a durable discovery layer beneath those activities.
| Channel | Primary role | Speed | Durability |
|---|---|---|---|
| KOLs and community | Create attention and conversation | Fast | Short-lived |
| PR and launches | Build awareness and third-party evidence | Fast | Variable |
| Paid acquisition | Generate immediate traffic and users | Immediate | Stops with spend |
| SEO and GEO | Capture research, comparison and trust demand | Gradual | Compounding |
For an important product or token launch, the strategy can run on two tracks.
Fast track
PR, social and launch distribution create immediate awareness.
Durable track
GEO converts the resulting evidence and research demand into lasting visibility across AI and search.
/ 05 · Built for crypto
Generic GEO is not enough for crypto.
Crypto products are harder for AI systems and buyers to evaluate. Project, foundation, protocol and token identities overlap. Documentation changes quickly. Security events remain visible. Technical evidence is fragmented. Marketing claims may face regulatory scrutiny. Strong social attention can exist without corresponding product authority.
AIZEN's methodology is designed around these realities.
L1 and L2 ecosystems
Developer infrastructure
Wallet and custody models
Centralised and decentralised exchanges
Stablecoin and payments infrastructure
Blockchain security
Compliance and transaction monitoring
Data, analytics and indexing
DeFi protocols
On-chain conversion and attribution
You do not need to explain what a wallet connection, TVL, RPC endpoint or first-time deposit means before the strategy begins.
/ 06 · Who we help
Built for credible products with something real to recommend.
01
Infrastructure and developer tooling
APIs, RPC providers, node infrastructure, indexing, interoperability, account abstraction and developer platforms.
Measurement
Trials, API activations, active developers, qualified accounts and pipeline.
02
Security and compliance
Smart contract security, audit providers, transaction monitoring, identity and risk intelligence projects.
Measurement
Qualified demos, integrations, influenced pipeline and enterprise opportunities.
03
Custody, payments and institutional products
Digital asset custody, stablecoin infrastructure, on-ramps, treasury products and institutional platforms.
Measurement
Enterprise leads, registrations, integrations, payment volume and funded accounts.
04
Established protocols and ecosystems
Protocols with genuine usage, measurable economics and long-term adoption goals.
Measurement
Wallet connections, deposits, active users, developer activity and retained usage.
AIZEN is not designed for anonymous projects seeking token price promotion, guaranteed holders or a short-term hype campaign.
/ 07 · Measurement
More useful than a screenshot of ChatGPT.
We build a repeatable visibility baseline using a controlled set of commercially relevant prompts.
AI inclusion rate
How frequently your project appears across the tracked question set.
Recommendation share
Your share of recommendations relative to selected competitors.
Citation share
Which domains and sources are being referenced, and how often.
Answer accuracy
Whether AI systems accurately represent your product, capabilities, security and market position.
Competitive displacement
Where competitors appear and your project does not.
Qualified discovery
AI referrals, non-branded traffic, documentation visits and engagement from target accounts.
Commercial outcomes
The downstream product event agreed during onboarding, such as a demo, trial, API activation, registration, funded account, wallet connection or deposit.
AI visibility is a leading indicator. The final measurement is whether the right prospects discover, trust and act on your product.
/ 08 · How it works
From invisible to referenceable.
- 01
Establish the baseline
We test your current visibility, citations, competitors and answer accuracy across the questions that matter to your project.
- 02
Find the evidence gaps
We identify what AI systems can verify, what they misunderstand and which sources influence their conclusions.
- 03
Build the authority plan
We prioritise technical changes, content, documentation, entity signals and third-party references.
- 04
Execute with your team
AIZEN handles the strategy, research, content, optimisation and authority work while collaborating with your product, technical and compliance stakeholders.
- 05
Measure and improve
We retest the prompt set, analyse changes and focus the next cycle on the highest-value opportunities.
/ 09 · Start with the audit
Find out where AI discovery is leaking to competitors.
The Crypto AI Visibility Audit shows:
- How AI systems currently describe your project
- The commercially relevant questions where you appear
- The questions competitors currently own
- Which sources are shaping those answers
- Where your information is inconsistent or outdated
- Which content and authority gaps are most actionable
- What your first 90 days should prioritise
We review every project before accepting an engagement. The audit is designed for established teams with a live product, credible evidence and a measurable growth objective.
/ 10 · Common questions
What crypto teams ask us first.
Start the conversation
Be the crypto project your buyers see first.
Book a 30-minute strategy call. We will examine where your project appears across AI search today, which competitors are being recommended and what evidence is shaping those results.
You will leave with a clear initial opportunity, whether we work together or not.
For established crypto and Web3 projects. Delivered globally.