All case studies
SEO + AEO · Talent Intelligence Platform
How organic search became a talent intelligence platform’s #1 pipeline channel
+148%
Increase in organic demo requests
#1
Channel for leads and MQLs
“You need to be discoverable when companies are actively evaluating solutions. AIZEN made sure our platform appeared whenever buyers searched for better ways to assess and manage talent.”
Content Marketing Manager · Talent Intelligence Platform
The challenge
Strong product. Not enough visibility.
Category leaders owned the searches that mattered. The platform needed to reach buyers earlier and turn educational demand into qualified demos.
The work
One connected growth program.
Built a search and AI visibility benchmark against the main category competitors.
Prioritised topics tied to active evaluation, product comparisons, and buying intent.
Created expert-led pages that answered buyer questions in clear, citable language.
Connected rankings and AI mentions to demo requests, leads, and MQLs.
The outcome