All case studies
SEO + AEO · Incident Management Platform
How an incident management platform closed the gap on category leaders and grew organic meetings 31%
+31%
Organic meetings booked
34% → 68%
AI visibility score
“We were competing against companies with much larger content teams. AIZEN helped us close that visibility gap and ensured we appeared whenever buyers researched incident management solutions.”
CMO · Incident Management Platform
The challenge
Strong product. Not enough visibility.
The company was competing with category leaders that had much larger content teams and stronger visibility across search and AI answers.
The work
One connected growth program.
Measured where the brand appeared across buyer questions and competitor comparisons.
Identified the technical, content, and authority gaps holding visibility back.
Produced decision-stage content around the questions incident teams asked before buying.
Improved how search engines and LLMs understood the platform, category, and use cases.
The outcome