All case studies
SEO + AEO · B2B Finance Platform
How a B2B finance platform 5×’d trials from AI recommendations in nine weeks
5×
AI-referred trials in nine weeks
2,900+
AI-referred trials driven
“AIZEN fixed our technical issues, rebuilt our content around high-intent buyer questions, and turned AI recommendations into a measurable source of product trials.”
VP of Growth · B2B Finance Platform
The challenge
Strong product. Not enough visibility.
The platform had strong product-market fit, but technical issues and generic content kept it out of the answers buyers saw when comparing finance tools.
The work
One connected growth program.
Fixed crawl, indexation, and page-structure issues that limited search visibility.
Mapped high-intent questions across Google, ChatGPT, Perplexity, and AI Overviews.
Rebuilt priority pages around clear product evidence, comparisons, and buyer use cases.
Tracked AI referrals through to trials so the team could see commercial impact.
The outcome